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Over time, our connections got faster, more people got connected and Yahoo became less relevant. Does anyone really know when Google first appeared? I don't remember seeing an ad.
It seems like only yesterday that the brave few bought things online, and now people bid, buy and ship all from their computer screens – not even casting an eye on the seller wherever they might be on the globe.
Our perception of our world, planet Earth is changing.
This new digital age has turned consumers of media into producers of media. Being both consumer and producer (or prosumers) individuals are much more empowered to create their own truth, meaning and dictate their own destiny.
The voice of the few large traditional media outlets, is being muffled by millions of online voices in the form of bloggers, podcasters and social media leaders.
These digital prosumers are one connected people of the planet, clustered into global online communities who share thoughts, ideas, and inspiration who communicate and build trust with people they may never see face-to-face.
Digital consumers are far more selective of the media they consume.
It’s no longer just about pressing the mute button during commercial slots either. They filter out email spam, they skip TV ads on Tivo, they select pages on a magazine website they want to view and when they create their own playlists of songs previewed and purchased on itunes, radio becomes irrelevant.
The old technique of interrupting people with advertisements won’t work in this new era, because the prosumer will continue to find ways of screening you out.
It's only a matter of time before the old marketing techniques become irrelevant.
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