Archive | Marketing

What’s with the banks?

What’s with the banks these days? Australian banks in particular seem to have suddenly all changed overnight… like magic. Suddenly, they’re much nicer now, different from the rest, and some have discovered it’s all about give and take (apparently). One still tells us proudly, they’re Factor 50!   What drugs are you taking?  I mean, seriously!  Read more »

Episode 20: Promoting Your Podcast Part 2

Today’s show continues on last week’s theme where we started to talk about the things you need to know to promote your podcast successfully. We’ve got a whole heap more thoughts in this episode, plus your comments and some listener audio as well.

Marketing in an online world

It seems like only a few years ago that we were marvelling at this thing called the internet. We connected via dial-up and we searched – wide eyed – for things on Yahoo! Over time, our connections got faster, more people got connected and Yahoo became less relevant. Does anyone really know when Google first  Read more »

Insights from the Queue

It’s not everyday that a huge marketing machine like Apple has a big event in the Southern Hemisphere, and this week it was one of those ’special’ moments. Apple was opening the second biggest Apple Store in the world and I was in the queue watching marketing at work. Two years in the making, a  Read more »